By Jay G Foonberg
"This book is so easily digested; you will not believe how much useful information it contains." -Michael A. O'Hara, Cincinnati Bar
Join the hundreds of thousands of lawyers who have benefited from Mr. Foonberg's sharing of information. Any one chapter or idea can immensely improve your practice income and your life. Best selling author and acknowledged marketing ace Jay Foonberg gives time-proven tips and systems that you can use for long-range and immediate marketing success. This book is not theoretical. Foonberg encourages you to try different marketing approaches in order to develop your own winning personal style. This is practical information you can put to use right away. You'll find hundreds of useful suggestions intended to grow your practice, and improve the way you do business day to day. The end result is a more client-focused, efficient, and profitable practice with everything pointed in the right direction.
- "Foonberg's Favorite 51 Rules of Good Client Relations for the Busy Lawyer"
- "How Turning Down my First Case Led to 19 Cases"
- "How to Handle People Who Hate Lawyers or the Legal System"
- "Fee Allocation Formulas to Encourage Marketing"
- Numerous sample letters, homespun advice, and personal experiences, written in Foonberg's straightforward, no-nonsense style
- And much, much more!
Put Jay Foonberg's over thirty years of personal experience in the continuing education field to work for you. You'll find his advice practical and understandable as he presents even the most complex theories in a simple easy-to-learn and easy-to apply fashion. Jay believes any person can have a successful career, and have a life with high income and free of non meritorious complaints if that person is willing to learn and willing to make the simple changes he suggests.
Chapter A - About this book and how to use it
Chapter B - Why and how the lawyer must consider paractice development
Chapter C - The Lawyer in the office
Chapter D - The lawyer's conduct out of the office
Chapter E - Addressing the needs of clients and potential clients
Chapter F - Getting business from others in the office
Chapter G - Getting business from others out of the office
Chapter H - Ethics: Using ethics to create new opportunities to get clients
Chpater I - Getting work from large or publicly held companies
Chapter J - The office and office procedures as a factor in keeping clients
Chapter K - Bombarding your clients with paper
Chapter L - Your invoice - A factor in satisfying or angering clients
Chapter M - Getting paid for what you do
Chapter N - Big firm technique that can work for a small firm
Chapter O - Assorted marketing tips
Chapter P - Taking clients when leaving the firm
Chapter Q - A quick review of your current marketing practices
Chapter R - The internet and the future